For a vast majority of the nation, Spring and Summer months signify less time spent outdoors due to a number of key obstacles. Given the inaccessibility of a number of activities due to social distancing orders, spending time in nature offers an escape from home isolation, and in many cases plays a crucial role in supporting mental health by promoting positive wellbeing outcomes (Science Reports, 2019). Understanding the reasons that individuals avoid the outdoors is essential in order to mitigate these barriers and increase time spent outside.
Maker of bite away®, MibeTec Germany, is an independent member of the Dermapharm Group, a leading manufacturer of a variety of products including medical technologies. In collaboration with Bloom Communications, a market research and communications firm, and Regina Corso Consulting, MibeTec commissioned a national survey of 2,000 U.S. residents to explore which key obstacles prevent people from spending time outside. The survey also explored the role that social distancing orders play in affecting both outdoor activities, as well as the frequency of time spent outdoors.
Results from the study reveal the nation-wide fear of the potential itch caused by mosquito and insect bites and stings. Further, the study findings shed light on additional barriers that cause heightened aversion to the outdoors, as well as those that perform less bothersome.